FIFA under pressure as UEFA hit out at FIFA Forward Enterprise Plans
Gianni Infantino is the head of FIFA (source: Getty) Hayden Watkins CORE Sport FIFA have experienced severe backlash from UEFA over their plans to create FIFA Forward Enterprise (FFE), a for-profit subsidiary company worth $20bn, to run the FIFA World Cup and other events. The backlash stems from the plan to sell minority stakes, raising up to $4.2bn, in FFE. FIFA have also stated that Thrive Eternal, a United States venture capital firm, could be appointed as leaders of the proposed investment group. Thrive Eternal was founded by Joshua Kushner, the brother of US President Donald Trump’s son-in-law, Jared Kushner. FIFA, under Infantino, have taken measures to get closer to the President, with 2025 heralding a new award, the FIFA Peace Prize, which was awarded to Trump. Infantino claims to have written to all 211 national football associations, offering them $40m should they side with the if they back his controversial plan to sell off stakes in its major competitions. Mu...